by Claire Jones | Dec 16, 2019 | Reading List
⭐⭐⭐⭐✰ Have you ever wondered how to use neuroscience and behavior research to attract new customers? In this book, Dooley explains how to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various...
by Claire Jones | Dec 8, 2019 | Reading List
⭐⭐⭐⭐⭐ Director, Socializer, Relater, Thinker – which one are you? We have all heard of the Golden Rule before, “treat others how you would like to be treated”. But have you ever heard of the Platinum Rule, “treat others how they would like to...
by Claire Jones | Nov 18, 2019 | Reading List
⭐⭐⭐⭐✰ Seventy to eighty percent of your customers trust other consumers’ opinions online and, in order to tap into this marketing opportunity, you need to find ways to use both positive and negative reviews to your competitive advantage. In this book, Bill...
by Claire Jones | Nov 11, 2019 | Reading List
⭐⭐⭐⭐✰ This book is great for anyone who owns or manages a small business or nonprofit. It is filled with practical, hands-on advice based on the author’s experience of working with thousands of small businesses for over a decade so that you can learn about why...
by Claire Jones | Nov 4, 2019 | Reading List
⭐⭐⭐⭐✰ MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. He explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities by blending...
