by Claire Jones | Mar 2, 2020 | Reading List
⭐⭐⭐⭐✰ It’s a consumer-powered economy. The consumer is in charge, with almost limitless choices for making a purchase in a shrinking decision window. Consumers are looking for a relationship, not a transaction – they want to be acknowledged and understood....
by Claire Jones | Feb 10, 2020 | Reading List
⭐⭐⭐⭐⭐ In this incredible book, David Rock presents several science-based exercises that will improve the way you lead and transform your team’s performance. He has proven that the secret to leading people (and living and working with them) is found in the space...
by Claire Jones | Jan 27, 2020 | Reading List
⭐⭐⭐⭐⭐ In this book, Shawn Achor disputes the conventional wisdom that success will bring happiness. He turns this formula around, instead, asserting that happiness will bring success. According to rigorous research in psychology and neuroscience, management studies,...
by Claire Jones | Dec 23, 2019 | Reading List
⭐⭐⭐⭐⭐ Ken Blanchard and Spencer Johnson provide a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. These secrets are simple management techniques that spell profitability for every...
by Claire Jones | Dec 16, 2019 | Reading List
⭐⭐⭐⭐✰ Have you ever wondered how to use neuroscience and behavior research to attract new customers? In this book, Dooley explains how to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various...
