by Claire Jones | Nov 11, 2019 | Reading List
⭐⭐⭐⭐✰ This book is great for anyone who owns or manages a small business or nonprofit. It is filled with practical, hands-on advice based on the author’s experience of working with thousands of small businesses for over a decade so that you can learn about why...
by Claire Jones | Nov 4, 2019 | Reading List
⭐⭐⭐⭐✰ MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. He explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities by blending...
by Claire Jones | Oct 25, 2019 | Reading List
⭐⭐⭐⭐✰ In this book, Howard Behar uses parable to explain the ten principles that guided his leadership during his many years as a senior executive at Starbucks. He helped establish the Starbucks culture, which stresses the importance of people over profits and has...
by Claire Jones | Oct 21, 2019 | Reading List
⭐⭐⭐⭐✰ In this book, Paul Downs paints a real-to-life portrait of a real business, with a real boss, a real set of employees – using real dollars and real spreadsheets – and the real challenges it faces. Having run his custom furniture business for 24...
by Claire Jones | Oct 14, 2019 | Reading List
⭐⭐⭐⭐⭐ This is my bible when it comes to online marketing strategies. I always recommend it to anyone who struggles with things like blogging, email campaigns, website set up, or social media engagement. This book will basically teach you how to market yourself or your...
